“Extraordinary resort properties should be identified by a name and brand that reflect their quality, stature and uniqueness,” remarked John Webb, The Grand – Ho Tram Strip VP of Hospitality, “After a long discussion process, we found ourselves coming full circle, all the way back to the first name that was put on the table, The Grand. We looked at adjectives in every language you care to imagine, but when we stepped back and focused on the property, it is ultimately a Grand development, and so we are thrilled to announce that that is exactly what it will be known as.”

The property, which includes 541 rooms, extensive entertainment space, and one of the largest function centres in Vietnam, was to have operated under another international brand and operator, however with the dissolution of that management contract, the owners will instead manage the property under The Grand – Ho Tram Strip name, with its 2000-strong team, recruited and trained under the direction of MGM Resorts International.

Colin Pine, Ho Tram Project Company General Director, commented: “We could not be more excited. We have a superb team on site who are absolutely raring to go, and cannot wait to pin their new ‘The Grand – Ho Tram Strip’ name badges on to their shirts and start welcoming guests in just over a month to the most exciting development Vietnam’s hospitality industry has ever seen.”

The first phase of The Grand Ho Tram Strip includes 541- Apartments rental and sale, gaming facilities, meeting and convention space, bars, restaurants and luxury retail shops. HTP also announced in October 2012 that it had broken ground on the second phase of The Grand Ho Tram Strip, which will include a second tower of 559-rooms and additional leisure facilities.

Ho Tram Strip’s Greg Norman designed championship golf course known as “The Bluffs” is under construction, with Greg Norman recently proclaiming it one of the top three courses he had ever been involved with, anywhere in the world.

The Ho Tram Strip is two hours away from Vietnam’s largest metropolis, Ho Chi Minh City, and in its entirety includes The Grand, another similar sized integrated resort to be operated by Pinnacle Entertainment Group, three other five star resorts and The Bluffs Championship Golf Course, all set on a 2.2-km beach surrounded by protected forest.

About Asian Coast Development (Canada) Ltd

Asian Coast Development (Canada) Ltd. (ACDL) is an international development company specializing in integrated resort destinations. ACDL, through its wholly-owned subsidiary Ho Tram Project Company Ltd, is the developer of the Ho Tram Strip, a group of integrated resorts to be located on more than 400-acres of land and more than two kilometers of pristine beach in Ho Tram, Vietnam and approved in an Investment Certificate issued by the Government of Vietnam.

The first phase of its development will be Vietnam’s first large scale integrated resort and ultimately include a 1,100-room, 5-star hotel, a world-class entertainment facility, restaurants, meeting space, an exclusive VIP area, a championship golf course, as well as a variety of beach-front recreation activities. Phase I of this development is scheduled to open in 2013 and will be the initial component of the largest integrated resort complex in Vietnam.